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Web Development

Website Redesign

Keep what works. Improve what holds you back.

Refresh the experience, structure and performance of your existing website with a carefully planned transition.

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Digital team collaborating on a website project
DIGITAL ARTICWeb Development
THE RIGHT START

Keep what works. Improve what holds you back.

A redesign should solve specific problems: unclear messaging, difficult navigation, poor mobile usability or a publishing system your team avoids. We assess your current website before recommending changes, using available analytics and stakeholder feedback to identify useful pages and important visitor journeys. Content, URLs and integrations are considered alongside the new visual design so the launch is more than a cosmetic refresh.

WHAT WE CAN HELP WITH

A website that works for visitors and your team

We agree the priorities and deliverables with you before work begins. Your proposal defines the features and activities included.

01

Website review

Assess your current page structure, content quality, mobile experience and available traffic data to establish priorities for the redesign.

02

Content restructuring

Keep useful material, consolidate duplication and identify gaps in the information visitors need before making an enquiry or purchase.

03

Updated visual system

Refresh layouts, spacing, typography and reusable components while retaining brand elements that remain relevant to your business.

04

Journey improvements

Simplify key actions such as finding services, submitting enquiries, booking appointments or completing a purchase.

05

Migration and redirects

Map changing URLs, transfer agreed content and configure relevant redirects to support visitors and search engines during the transition.

06

Launch monitoring

Check forms, navigation, analytics and important pages after release, then prioritise issues found during the agreed support period.

HOW WE WORK

From business goals to a considered launch

Clear checkpoints give your team a chance to review the work and resolve important decisions at the right stage.

  1. 01

    Discover

    Audit the existing site and agree what success should look like.

  2. 02

    Plan

    Map retained content, revised journeys and old-to-new URLs.

  3. 03

    Deliver

    Design and build the replacement in a separate review environment.

  4. 04

    Review & hand over

    Validate the migration, launch and monitor critical journeys.

PLAN WITH CONFIDENCE

What we'll clarify together

The agreed website templates, approved content and configuration are reviewed together before handover. We document the editing tasks your team will own and identify hosting, licences, maintenance and any continuing support separately.

Have an existing setup? Share what works, what causes problems and what you want to achieve. We'll use that starting point to define a suitable scope.

Useful information for our first conversation

  • Your current website, brand assets and examples of the experience you want.
  • A list of audiences, important pages and the actions visitors should take.
  • The people who will approve content, manage the website and provide system access.
Let's discuss the details
COMMON QUESTIONS

Before you get started

Practical answers about Website Redesign.

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Will a redesign affect search rankings?

Rankings can change during a redesign. Content continuity, URL mapping, redirects and launch checks help manage the transition, but no ranking outcome can be guaranteed.

Can we keep our existing content?

Yes. We review it together and identify what to retain, rewrite, merge or remove. Content entry and copywriting responsibilities are agreed in the scope.

Can the current website stay live during development?

Usually, the replacement is built in a separate staging environment. The launch plan depends on your hosting, platform and integrations.

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LET'S BUILD THE NEXT STEP

Tell us what you want to achieve.

Start with a conversation about your priorities, existing setup and the support you need.

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